Marketing Library

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Understanding Markets - Introductory

• MK101 What Is Agricultural Marketing?
• MK102 The ABCs of Supply, Demand and Price
• MK103 Finding Market Alternatives for Grain
• MK104 Finding Market Alternatives for Livestock
• MK105 The Value of Grain Market Information
• MK106 The Value of Livestock Market Information
• MK107 The Value of Cotton Marketing Information
• MK108 Understanding Ag Market Pricing Tools

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Understanding Markets - Futures Lessons

• MK109 Understanding Futures Prices
• MK110 How Futures Contracts Are Traded
• MK111 Linking Cash and Futures Markets
• MK112 Understanding Volume and Open Interest
• MK113 Reasons for Trading in Futures
• MK114 Getting Started Trading Futures
• MK115 Placing Orders to Buy or Sell Futures
• MK116 Using Futures to Set Commodity Prices

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Understanding Markets - Options Lessons

• MK117 Understanding Options Prices
• MK118 Understanding Options Terms
• MK119 How Options Are Priced
• MK120 Why Buy or Sell Options?
• MK121 Calculating Options Hedging Results
• MK122 Pricing with Options Vs. Futures

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Understanding Crop Prices Lessons

• MK201 Finding Grain and Cotton Market Information
• MK202 Understanding Cash Grain Prices
• MK203 Understanding Spot Cotton Prices
• MK204 How Crop Reports Influence Prices
• MK205 Understanding Grain Market Supply
• MK206 Understanding Cotton Supply
• MK207 How Export Reports Influence Prices
• MK208 Understanding Grain Market Demand
• MK209 Understanding Cotton Demand
• MK210 Balancing Grain and Soybean Supply-Demand
• MK211 Understanding Cotton Supply-Demand Balance
• MK212 Tracking World Grain and Oilseed Markets
• MK213 Tracking World Cotton Markets
• MK214 The Impact of Weather on Crop Prices

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Understanding Livestock Prices Lessons

• MK251 Finding Livestock Market Information
• MK252 Understanding Cash Livestock Prices
• MK253 Understanding Cattle Supply
• MK254 Understanding Hog Supply
• MK255 Understanding Dairy Cattle Supply
• MK256 Understanding Milk Supply
• MK257 Understanding Sheep and Lamb Supply
• MK258 Understanding Cattle Demand
• MK259 Understanding Hog and Feeder Pig Demand
• MK260 Understanding Dairy Cattle Demand
• MK261 Understanding Milk Demand
• MK262 Understanding Lamb Demand
• MK263 Balancing Meat Supply With Demand
• MK264 Balancing U.S. Milk Supply With Demand
• MK265 Balancing Wool Supply With Demand
• MK266 The Impact of Weather on Livestock Prices

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Using Futures and Options Markets Lessons

• MK301 Using Basis in Grain Marketing
• MK302 Using Basis in Livestock Marketing
• MK303 Using Basis in Cotton Marketing
• MK304 How Grain Farmers Use Futures
• MK305 How Livestock Farmers Use Futures
• MK306 How Cotton Growers Use Futures
• MK307 Pricing Grain Before It's Produced
• MK308 Using Options to Price Growing Crops
• MK309 Pricing Grain Held in Storage
• MK310 Using Options to Price Stored Crops
• MK311 Pricing Cotton Before It's Produced
• MK312 Using Options to Price Cotton
• MK313 Pricing Cotton Held in Storage
• MK314 Earn Price Gains After Selling Cotton
• MK315 Cross Hedging Grain Sorghum in Corn Futures
• MK316 Selective Pricing of Grain Crops
• MK317 Selling Options to Increase Prices
• MK318 Using Options to "Repurchase" Crops
• MK319 Pricing Fed Cattle Before Buying Feeders
• MK320 Pricing Hogs Before Buying Feeders
• MK321 Pricing Cattle and Hogs While on Feed
• MK322 Locking in Cattle Feeding Profit Margins
• MK323 Selective Pricing of Cattle and Hogs
• MK324 Pricing Feeder Cattle Purchases
• MK325 Hedging Feed Purchases on Futures
• MK326 Using Options to Price Purchases
• MK327 Pricing Milk Before It's Produced

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Marketing Decisions - Crops Lessons

• MK401 Selecting Markets for Grain and Soybeans
• MK402 Selecting Markets for Cotton
• MK403 Selecting Cash Grain Market Routes
• MK404 Selecting Cotton Market Routes
• MK405 Making Grain and Soybean Storage Decisions
• MK406 Locking in Grain or Soybean Storage Profits
• MK407 Understanding the Market Outlook for Crops
• MK408 Using Technical Analysis to Forecast Prices
• MK409 Making Crop Pricing Decisions
• MK410 Where to Get Crop Marketing Advice

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Marketing Decisions - Livestock Lessons

• MK421 Selecting Markets for Cattle
• MK422 Selecting Markets for Hogs
• MK423 Selecting Markets for Dairy Cattle
• MK424 Selecting Markets for Sheep, Lambs and Wool
• MK425 Moving Cattle and Hogs to Market
• MK426 Planning Livestock Market Routes
• MK427 Understanding Market Outlook for Hogs
• MK428 Understanding the Market Outlook for Cattle
• MK429 Making Cattle Marketing Decisions
• MK430 Making Hog Market Decisions
• MK431 Marketing Feeder Pigs
• MK432 Marketing Dairy Beef
• MK433 Marketing Sheep and Lambs
• MK434 Sources of Livestock Marketing Advice

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Market Planning Lessons

• MK451 Why Plan Marketing?
• MK452 Getting Started on Market Planning
• MK453 Five Basic Steps to Market Planning
• MK454 Projecting Costs for Market Planning
• MK455 What Prices Can You Expect for Your Plan?
• MK456 How to Forecast a Selling Price Range
• MK457 Consider Pricing and Storage Alternatives
• MK458 Putting Your Plan on Paper
• MK459 Carrying Out Your Plan
• MK460 Following Trends to Trigger Pricing
• MK461 Using Crop Reports With Pricing Plans
• MK462 Adjusting Plans to Weather Changes
• MK463 Plan Before Buying or Selling Cattle
• MK464 Plan Before Buying Feeders or Selling Hogs
• MK465 Adjusting Plans With Meat Reports
• MK466 Adjusting Plans With Cattle on Feed Reports
• MK467 Adjusting Plans With Hogs and Pigs Reports
• MK468 Why Plan When Using an Advisory Service?
• MK469 Understanding Advisory Information
• MK470 Planning With Advisory Information
• MK471 Using Market Scenario Planning℠

Photo credit: Staff photo by Nancy Crombie.

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